Did you hear the recent promotion by Heart FM called ‘Dream Wedding’?

Now, that was a great regional promotion. It kicked off with contestants nominating themselves to win a dream wedding. From the entries received five finalists were chosen. Listeners then had to vote for not only their favourite couple but also for all the different aspects of the Dream Wedding – the cars, rings, outfits, invitations etc.

Every day during Heart’s breakfast show the sponsors (and there were 10 of them) talked about the different packages listeners could vote for. To maintain people’s interest the couples themselves were also interviewed about a range of topics such as how they first met, what they love about their partners, why they entered the competition etc.

This is where it get’s really clever…. basically the couple with the most votes would win. So to rally as many people as possible to vote for them, the couples sought coverage in local papers, on facebook and other online media. This meant that not only was the promotion featured on Heart FM but in many other media too. What great value for money for the sponsors!

In case you are wondering who won, Lucy Nethercott and Ben Noble from Exeter won. Aaah – we wish them the best of luck for the future.