Media relations

“Stephanie was hired to drive feature coverage for the Heritage Lottery Fund across the South West. Her quick grasp on the subject matter, obvious enthusiasm and creative solutions helped to generate some excellent pieces that have helped to raise the profile of the organisation and get our key messages out to a new audience.”

Alex Gaskell, HLF

Are you getting your fair share of media coverage?

The media receives hundreds if not thousands of press releases daily. So how can you make your story stand out?

  • Your story must be newsworthy, not an advertisement of your product or service.
  • Research your target media and find the angle that speaks directly to their audience.
  • Always follow up your release with a call and be ready to pitch your story in 30 seconds or less.
  • Develop relationships with reporters.

Red Earth knows what makes a news story and can help you get the coverage you are looking for. Our services include writing, distributing and selling in press releases, articles and feature stories. We are experienced at dealing with and building up good working relationships with journalists from trade magazines to news desks on the TV.