The ‘Cake in a box’

Client: The Incredible Fruitcake Company

The Cornish-based Incredible Fruitcake Company has revived the practice of baking fruitcakes in a wooden box. Our remit was to drive their Christmas sales by securing coverage in national, consumer and regional media. Five story angles were pursued and a total of 19 pieces of coverage attained far exceeding the targets set (3 food titles, 3 lifestyle magazines, 3 nationals, 1 trade and 9 regionals). As a result visits to their website increased by 50% during December and sales increased significantly.

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